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The Competitive Advantage No One's Talking About

Your competitors are winning with hype.
You can win with leadership.

FIND OUT HOW

You have no real differentiation & it's costing you millions.

Here’s what we’re seeing across brokerages:

    • Managers are solving problems instead of building problem-solvers

    • High performers plateau without the right kind of support

    • Culture is talked about—but rarely operationalized

    • “Support” is often tools and tech, not transformation

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80% of real estate agents are considered unproductive

Only 21% say their manager helps them grow

Replacing a productive agent costs you $15K-$30K in lost revenue and opportunity

80% of real estate agents are considered unproductive

Replacing a productive agent costs you $15K-$30K in lost revenue and opportunity

Only 21% say their manager helps them grow

The solution isn’t just more recruiting, it’s investing in your leaders.

The Staver Coaching Certification equips your leaders with a proven coaching system—one that turns average agents into consistent performers and elevates your culture from passive to productive.

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Most Brokerages Don't Have a Recruiting Problem.
They Have a Leadership Development Problem.

of managers in real estate receive zero formal training
0 %

Poor leadership is the #1 reason agents switch brokerages.

What is Poor Management Actually Costing You?

Here’s what happens when managers aren’t equipped to lead:

Symptom Financial Impact
Turnover of 5 agents/year $75K–$150K in lost production & recruiting spend
10 mid-tier agents stuck at status quo $500K+ in missed upside annually
Leadership bottlenecks (you stepping in) 20–30 hours/month of executive time lost
Culture decline & recruiting stagnation Market share erosion

That’s the cost of underdeveloped leaders. And it compounds every year.

What if every agent in your brokerage felt this?

“We have a true coaching culture with a proven process that helps us become better agents, grow our business, and live better lives.”


That’s the impact of coaching—done right. A coaching culture built on a proven, science-based system delivers what recruiting, tech, and training alone can’t: measurable, sustainable performance.

30+ Years Coaching Real Estate Leaders & Serving Countless Brokerages

If you ask Mike Staver, leadership isn’t about title or tenure—it’s about the ability to influence behavior in a way that drives results. That’s the essence of a coaching culture.

And it’s the edge most brokerages are missing.

For over 30 years, Mike has equipped real estate leaders with the mindset and methodology to:

  • Build performance-focused cultures that scale

  • Shift from managing tasks to developing talent

  • Create real accountability without micromanaging

  • Drive retention, productivity, and profitability through better leadership conversations

The Staver Coaching Certification distills that experience into a practical, science-based system—designed to turn leaders into multipliers and transform coaching into a strategic advantage.

The most effective brokerages aren’t just offering coaching—they’re building coaching cultures. The Staver Coaching Certification provides the system to do exactly that—at scale, and with impact.

FIND OUT HOW

Trusted By:

Watch What Happens When Leaders Stop Managing and Start Coaching

Hear from real leaders about their experiences with the Staver Coaching Certification.

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Train Your Leaders to Develop Agents.
Grow Production. Keep Top Talent.

The Staver Coaching Certification is a 3-part, science-backed system that turns managers into true performance leaders. 

What your leaders will gain:

Coach Dips

Help teams break plateaus & grow revenue.

Diagnose Fast Identify blockers for faster performance gains.

Handle Top Producers Confidence to lead your best agents

Build Magnetic Culture Agents refer friends instead of leaving

Coach Dips

Help teams break plateaus & grow revenue.

Diagnose Fast Identify blockers for faster performance gains.

Handle Top Producers Confidence to lead your best agents

Build Magnetic Culture Agents refer friends instead of leaving

Investment Options

Individual Early Bird

Perfect for individual leaders

$5,000
$4,500

per person

Save $500 until July 31, 2025
  • Complete 14-week certification program
  • All sessions 12-3 PM ET on Zoom
  • Comprehensive curriculum materials
  • Certificate upon completion
  • Course retake option available

Team Pricing

3+ registrations from same company

$4,500

first seat

$3,600

additional seats

  • All individual program benefits
  • Team coordination support
  • Group implementation strategies
  • Bulk enrollment discount
  • Same comprehensive curriculum

LRE Members

Exclusive pricing for LRE participants

$4,000

individual

$3,200

group additional seats

  • Exclusive LRE member discount
  • All individual program benefits
  • Priority support
  • Group pricing available
  • LeadingRE network integration

If you don’t pass the exam the first time, you can retake the course for a $950 administration fee.

Click below to book a FREE, no-pressure consultation and to learn about group registration as well as payment plan options.

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How Fast Does it Pay Off? Let's Run the Numbers.

Scenario Conservative ROI
Retaining 1 agent who was about to leave +$20K in retained commission
Increasing production of 10 agents by 1 deal/qtr +$90K–$150K annually
Freeing 10 hrs/month of your time Strategic leverage + cost avoidance
Most clients recover their investment in under 90 days.

 The real question is: What’s it costing you not to start today?

What's Inside the Certification?

September 3, 2025 – December 10, 2025 | 12 pm – 3 PM ET

Sessions take place every other Wednesday LIVE via Zoom

Phase 1: The Foundation

Reframing what leadership really means

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  • The High Gain Activity™ system
  • Reframing what leadership really means

Phase 2: Skill-Building

Core coaching tools and frameworks

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  • The Guided Discovery Framework
  • Diagnosing Accurately
  • Feedback, accountability, and clarity tools
  • Live practicum with real-world scenarios

Phase 3: Integration

Building sustainable coaching culture

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  • The Structure of a Successful Session
  • Building a Coaching Culture
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Everything Else You've Tried Works Better With Great Leadership.

You’ve upgraded your tools. You’ve recruited like crazy. You’ve done the heavy lifting. 
Now it’s time to equip your people to lead with confidence, consistency, and impact.
 
Only 30 spots available. Book a FREE consultation to see what the Staver Coaching Certification can do for your organization and learn about our special team pricing.
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Frequently Asked Questions

FAQ Accordion

Is This Program Right For Me?

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The Staver Coaching Certification is perfect for leaders, coaches, and decision-makers who are passionate about empowering others, want to integrate coaching into their organizations, or are ready to take their coaching practice to the next level. If you're ready to invest in a science-based methodology to create real impact and a proven system to elevate engagement, productivity, and retention, this program is right for you!

How Much Does The Program Cost?

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You make a one-time investment of $5000 for the Staver Coaching Certification. This price includes all the components listed above. It also gets you access to the course assets, our online community, Wise Counsel, and continuation resources upon graduation. Payment Plans available upon request.

Is There A Refund Policy?

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We get it, life happens. If you find yourself unable to complete the course prior to the start date, you may receive a full refund. While we do not offer refunds to those that participate in the course, we do offer a guarantee you will pass the exam OR you can retake the course at no additional cost*.

Participants who follow along with the program, go through all the materials and actively take part in their learning experience often experience no issues earning certification and are more successful in growing their business.

How Long Do I Have To Complete the Program And Get Certified?

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We have two cohorts occurring in 2025. The first will take place from April - June 2025 and the second will take place September - December 2025. It is expected that participants attend the bi-weekly learning sessions, meet with their Accountability Partner(s) twice per month as well as study the content in between sessions. Participants are given 24 hours to complete their written exam and have one week window to schedule their oral exam for convenience.

Upon graduation, your certification is valid for five years.

What If I Have Questions Or Need Support?

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Once enrolled you'll receive information from us on how best to contact us via email for questions about the coursework, or our team for any system (online access or performance) issues. You will also be able to submit and ask questions through our private course community inside Wise Counsel

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Join the process built for leaders who grow people, performance, and profit.

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