These days, you have access to mountains of information. You can discover answers to almost any question by simply typing your question into a search engine. You go to seminars, classes, read blogs, books and brochures. You watch videos, listen to podcasts, attend webinars, Twitter, and join braintrusts and any number of other think tank groups.


Statistics say the vast majority of that information is lost within 24 hours of the time you ingest it. It’s clearly not knowledge we lack, in fact I would go so far as to say that we are drinking out of a fire hose of knowledge.


Wisdom is applied knowledge. How much of what you ‘know’ do you actually apply? How committed are you to slowing down the intake long enough to improve the effectiveness?


I want to encourage you to make a sincere commitment to always asking yourself an important question: SO WHAT?


You already know the ‘what’, now focus on the so what. SO WHAT are you going to do with all this information? SO WHAT difference will this knowledge have in your life? SO WHAT is going to change as a result of this information?


Try this for 30 days:


1. Develop a strong filter for what is useful vs. what is useless information.
2. Determine the specifics of how you will apply the useful information.
3. Set clear measures for how you will evaluate the results of the application of that information.
4. Limit intake of information to stuff you are willing to do something with, unless of course it is for entertainment or mindless pleasure; then absorb away.