Customer Service

Seems like an obvious enough question, doesn’t it? My buddy called a Harley Davidson store to find out if they have a leather jacket exactly like the one he has (his has worn out.) The salesperson at the Harley store says, “We don’t have it in stock, but I would be happy to call around…

Please read the headline carefully. Then read it again. When all extraneous issues are stripped away, the customer experience is the single most critical factor in determining your success. In a very real sense, nothing else matters. How that experience is defined is your key to continuing to prosper. I sometimes hesitate to speak of…